Discover the Story Behind Pritchett Asia Pacific

PRITCHETT PTE. LTD., established in October 2000 in Singapore, has been serving the Asia Pacific region for over two decades as the regional hub for PRITCHETT’s consulting, training, and coaching services.

The Singapore office is dedicated to supporting both global organisations operating locally and Asian businesses in developing essential capabilities to thrive in a rapidly changing business landscape. Through consulting engagements, business handbooks, and tailored training and coaching programs, PRITCHETT PTE. LTD. empowers organisations to enhance agility, adaptability, and resilience.

With a comprehensive suite of offerings—including High-Velocity Culture Change, Leadership Development, and Effective Change Implementation Strategies—the Singapore office continues to play a vital role in enabling organisations to meet the challenges of globalization, competitive pressures, and evolving market dynamics.

Our Services

Comprehensive Consultancy and Coaching Solutions



We deliver lasting business transformation by equipping your people with the frameworks, tools and skills they need.

Our aim: to build your internal muscle so your organisation leads and sustains the change — not just once, but as a permanent capability.

Merger & Acquisition

Change Management

Corporate Culture

Performance & Process Improvement

Growth & Innovation

Why Choose Pritchett Asia Pacific

With over 45 years of global consulting experience, PRITCHETT has earned the trust of world-leading organisations — including more than 90% of Fortune 500 companies.

Our proven methodologies have driven successful transformation, cultural alignment, and leadership growth across industries and continents.

Trusted by Global Leaders

Pritchett have partnered with some of the world’s and Asia’s most respected organizations — including Pfizer, Honeywell, PETRONAS, Oracle, and UNICEF — delivering proven methodologies in change management, strategy execution, and performance improvement that turn transformation into measurable results.

Proven, Practical, and Results-Driven

Our no-nonsense approach is designed for speed and impact. Every framework is quick to deploy, reducing wasted time designing from scratch while delivering measurable results that directly enhance performance and profitability.

Global Expertise, Local Relevance

As the Asia Pacific hub for PRITCHETT, we combine our global depth of insight with local market understanding. This ensures that every solution is both internationally proven and regionally adaptable, making change initiatives more effective and sustainable.

Unmatched Breadth and Depth of Materials

The scope, rigour, and real-world application of PRITCHETT’s consulting and training resources are unparalleled. Our handbooks, playbooks, and toolkits are field-tested and have become the global standard for culture change, mergers & acquisitions, and organisational.

Human-centric gamification that respects people while nudging the right choices—driving change participation, accountability and real performance improvement.

At the heart of every PRITCHETT solution lies respect for people. Through human-centric gamification and behavioural nudges, we encourage accountability, participation, and authentic engagement—ensuring that change is not only strategic but also embraced and sustained by your teams.

HRDC Claimable

Our programmes are HRD Corp (Malaysia) claimable, allowing organisations to invest in world-class training and consulting solutions while maximising available funding support.

Our People

At the heart of our organisation is a team of passionate professionals who bring together a dynamic blend of expertise, creativity, and strategic insight. Each member contributes a unique perspective. Our strength lies not only in our diverse capabilities but in our collective dedication to driving transformation with integrity, precision, and purpose.

Eric Chua

Eric Chua

Senior Partner & Facilitator

Nan Yu, Tsao

Nan Yu, Tsao

Senior Partner

Seow Swang, Chua

Seow Swang, Chua

Partner & Senior Consultant

Joe Aberger

Joe Aberger

Merger Integration and Performance Leader

Kim Webster

Kim Webster

Change Management and Corporate Culture Leader

Joe Yee, Chin

Joe Yee, Chin

Play to Change
Gamification Specialist

Ken Lau

Ken Lau

Growth and Innovation Specialist

Amirul Noor Azmi

Amirul Noor Azmi

Performance and Process Improvement Specialist

Thiyagarajan G.

Thiyagarajan G.

Human Performance Specialist

They say your reputation is shaped by the crowd you run with. Hopefully so.

Our client includes Fortune 500, fast growing entrepreneurial firms, prestigious not-for-profits, key government agencies, and top universities. 

Ready to Elevate the Way Your Business Thinks and Operates?

Contact us today to discover how Pritchett Asia can help transform your organisation’s future.

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